TrustFord wants to support families who lost their homes and need supplies after Hurricane Melissa struck the Caribbean island late last month.
Dozens of people were killed and the British Red Cross says 90,000 homes were lost in the storm, which brought winds of up to 185mph.
The car retailer said some of its colleagues, customers, and friends had been “directly affected” by the natural disaster.
Among those was TrustFord employee Andrea Thomas, who has family in Jamaica that have been impacted by the hurricane.
She shared her story in a short video to raise awareness and encourage others to contribute.
Andrea said: “This is really close to me because, not only did I come back from Jamaica just one week before Melissa took hold, but I’ve also got family and friends there who currently have no homes, no running water, things that we take for granted like Wi-Fi.
“They’ve flooded so they’ve got no dry blankets and stuff we take for granted every day.
“In my family, I’m fortunate because I didn’t lose any lives. But there’s been many, many lives lost and what we’re trying to do here at TrustFord is lend some support to Jamaica by asking you to help us.”
She said she appreciated it is close to Christmas but urged people to “think about people that haven’t even got a roof over their heads or a table to sit at”.
TrustFord wants people to help by donating items or money to the British Red Cross Hurricane Melissa Emergency Relief Fund.
Stuart Mustoe, chief executive, said: “We are deeply saddened by the impact Hurricane Melissa has had on communities across Jamaica, including people connected to our own TrustFord family.
“It’s important that we come together to support those in need, and we’re proud to play our part in helping the recovery effort.”
He said full details of what items are needed and donation drop-off points can be found on the TrustFord website – trustford.co.uk/together-for-jamaica/.
The company has said it is thankful to “everyone joining this effort” to help the “the people of Jamaica as they rebuild their lives”.
