Replacing its former smaller unit, the retailer has unveiled a stylish new space that marks a major milestone in its UK expansion.
The Bluewater store, which opened on August 22, is the UK’s largest independent fragrance retailer’s second flagship, following the opening of their Oxford Street store.
The shop offers an “elevated shopping experience” with a range of best-selling, niche, and exclusive fragrances.
Guests can browse this extensive selection to find their perfect scent.
To celebrate the new store, an event will be held on Friday, August 29, inviting guests to enjoy goody bags for purchases over £65, refreshments, prize-winning activations, and a DJ to set the mood.
Further in-store prize opportunities will also be available on Saturday, August 30.
James Waugh, Bluewater’s centre director, said: “We are delighted that The Fragrance Shop has chosen Bluewater as the location for its second flagship store.
“Their expansion shows a real belief in Bluewater as a prime retail destination, and we can’t wait for our guests to experience their fantastic new space.”
The Fragrance Shop’s director of property, Kam Birk, added: “We’re delighted to be opening our latest flagship concept store at Bluewater Shopping Centre.
“This is a significant milestone as we continue to roll out our new concept stores across the UK throughout the year.
“Bluewater gives us the perfect platform to showcase a bigger and better store experience, and we’re excited to welcome customers into a space that truly reflects the future of our brand.”
More information is available at Bluewater’s website.
