The warehouse and retail unit has been burning since this morning (Tuesday) on Bridge Road in Southall.
Firefighters have been forced to withdraw from the fire after a video was shared appearing to show bangs and flashes from the inside the structure.
LIVE as 150 firefighters tackle HUGE blaze in London ‘fireworks warehouse’
Around 150 firefighters continue to fight the flames from a distance and are expected to work throughout the day.
The huge fire and smoke is visible across west London and bangs and flashes, referred to as “explosions” have been captured in videos of the incident.
There have been no injuries reported and the cause of the fire is not yet known.
Assistant Commissioner Pat Goulbourne, the Brigade’s Incident Commander said: “A major incident has been declared as firefighters tackle the fire on Bridge Street, Southall.
@mandeepkhanejaa #charleshouse #fire #westlondon #southall #ub1ub2 ♬ original sound – MandeepKhanejaa
“This decision has been taken due to the suspected presence of fireworks and cylinders being stored within the structure.
“All firefighters have withdrawn to a safe distance and are now fighting the fire from a greater distance to ensure crew safety.
“Firefighters are working hard to bring this fire safely under control.
“The incident involves a mixed retail and warehouse space, with a significant part of the structure currently alight.
“Due to the complex nature of the site, and the size of the fire, this will be a protracted incident with crews continuing out firefighting operations through the day.
“The fire is producing a large amount of smoke, with the plume visible across West London.
“Residents in the immediate area are advised to keep doors and windows closed as crews respond.
“Traffic in the local area will be heavily impacted, and people should avoid the area if possible.”
Crews from Southall, Heston, Ealing and surrounding fire stations were called 60 times to the scene from around 9am.
