HOKO, Bask Street Boys and Masa Tacos are the latest arrivals at KERB’s Seven Dials Market in Covent Garden, a popular food hall serving up to 30,000 customers each week.
The three new traders, each offering a different take on global street food, will begin serving customers on Friday, January 30.
HOKO describes itself as a “contemporary all-day Hong Kong café.”
Having built a loyal following with its Brick Lane site and a successful 2024 Soho pop-up, it’s now bringing its signature bowls of steaming wonton soups to Seven Dials.
The bowls feature springy egg noodles in a chicken and pork broth, topped with hand-wrapped wontons in flavours such as prawn and pork, beef brisket and tendon, or tofu and king oyster mushroom.
The other new arrivals are bringing Basque and Mexican influences to the market.
Bask Street Boys, 2024 graduates of KERB’s inKERBator programme, are launching London’s first tortillas bar in Seven Dials.
Their menu features Spanish tortillas made with Basque ingredients, such as Txistorra sausage, alongside pintxos, cheeses, cold cuts, and “gildas,” skewers of olives, anchovies and guindilla peppers.
Masa Tacos, a family-run Mexican street food business, was first discovered by KERB’s food team at a Clapham market in 2023.
Their house-made tortillas are crafted from Mexican heirloom corn and filled with options including slow-cooked barbacoa beef, grilled chicken, and portobello mushrooms.
The menu also includes burritos and rice bowls.
Masa has grown rapidly from a simple taco stand to a taco truck and recently completed a residency at Corner Corner in Canada Water.
KERB, which launched Seven Dials Market in 2019, regularly updates its trader line-up to give emerging food businesses a low-risk opportunity to grow.
Past vendors have gone on to open permanent restaurant locations thanks to their start at the market.
KERB also reinvests in its wider social mission.
A portion of its profits support KERB+, a social enterprise helping people from disadvantaged backgrounds start street food businesses or find work in hospitality.
The addition of the three new vendors reflects the diversity and ambition of London’s food scene, with each trader bringing a fresh take on global flavours.
The market’s format, which helps small businesses thrive in a supportive environment, has contributed to its popularity as both a dining venue and a launchpad for culinary talent.
KERB’s model of rotating traders also ensures visitors can discover new food experiences with every visit.
The organisation’s social impact work and commitment to inclusivity make it a standout name in London’s hospitality landscape.
For residents, workers and visitors alike, the arrival of HOKO, Bask Street Boys and Masa Tacos adds even more reason to explore the market’s vibrant food offering and support up-and-coming culinary talent.
