The high street fashion retailer has announced it will be closing its Orchard Shopping Centre branch in Dartford today (January 3).
The decision to close the store was made following the building needing significant modernisation and repairs, as the size and demand of the store have made this “unviable” according to a spokesperson for Primark.
The spokesperson told News Shopper that the decision had been made to close in light of the store’s size and lack of footfall.
The closure has impacted 53 jobs, with over half of the affected staff members taking up roles in nearby branches.
The store will close permanently today, with the final day of trading until the end of business hours today.
Philippa Nibbs, Primark Director of Sales UK, South and South East, said: “Following the consultation announced in September, we can confirm the closure of our Dartford store, with our last day of trading set for Saturday 3rd January 2026.
“This difficult decision was informed by the extensive repair work required to the building, which given the close proximity to two other Primark stores, is just not viable.
“We’re pleased that more than half of our colleagues will be taking up roles in nearby stores and for those colleagues leaving the business, we are focused on supporting them.
“We understand this news will be disappointing for our local customers and we are grateful for the support of our customers and the Dartford community over the years.”
