HelloFresh has teamed up with Wembley bakery Bake + Brew to give customers in HA9 and HA0 postcodes, a free vegan brioche bun, in celebration of Oasis’ return to Wembley Stadium for their first London show since 2009.
The company says the 80g vegan brioche bun is inspired by the Oasis song Roll With It.
A courier dressed in the style of Oasis delivers free bread rolls to HelloFresh customers in Wembley in collaboration with bakery Bake + Brew, in a stunt inspired by the Oasis hit song ‘Roll With It’. (Image: Jack Hall/PA Media) Philip Doran, CEO of HelloFresh, said: “The country has officially got Oasis fever, so it only felt right to mark the brothers’ return to London by gifting everyone in Wembley a free roll with it.
“We didn’t want to look back in anger and Bake + Brew have assured us they definitely maybe have plenty of the rolls to go around.
“Whether you’ve been lucky enough to get a ticket for the gig or just happen to be living locally, we want everyone to be eating like a rock’n’roll star this week.”
Customers can collect their free bun from Bake + Brew by bringing the leaflet found in their current HelloFresh delivery box.
The giveaway is running during the band’s London dates.
Fans in the eligible postcodes can claim their limited-edition bun throughout the week.
The collaboration is part of HelloFresh’s wider effort to connect its food experiences to cultural moments.
Bake + Brew is a Wembley-based bakery known for its freshly-baked breads and pastries.
