The museum celebrates the untold history of a century of teenage life in Britain and is due to open a permanent home in Georgiana Street, Camden, next year.
But before that, they are urging people across the UK to rifle through their shoebox of treasures and bring along photos, flyers, ticket stubs, band T-shirts, home movies and memories of teenage rites of passage to a series of Show and Tell events at Fred Perry stores.
Images and ephemera will be scanned and added to the museum’s Grown Up in Britain archive to preserve the history of teenagers and young people – and will be part of an exhibition at the store next year.
Photographer, television presenter and DJ NORMSKI, was born in Camden and emerged on London’s hip-hop scene in the 1980s.
A leading authority on urban and contemporary culture, he will give a talk at the Fred Perry store in Camden High Street on Friday (December 13) from 2pm to 3pm.
Since launching in 2019, the museum’s Grown up in Britain campaign has collected thousands of submissions ranging from the Roaring Twenties to today’s Drill artists.
Topics range from home life to first jobs, cars, kisses, music fads and fashions and politics.
The museum is running an Emo exhibition at Barbican Music Library until January, and believes its project will preserve an alternative lens on the diverse social history of Britain over the past 100 years.
Jon Swinstead, founder of the Museum of Youth Culture, said: “Whilst there is much that unites us across generations, there are subtle differences in how youth culture expresses itself across regions in the UK – so a punk in Glasgow looks different to one in Brighton and it’s important we represent these divergences in subculture.
“We are excited to be taking the museum on tour across Britain and see what new stories we can discover. Bringing MOYC across the country is important as ultimately we want the museum to represent as many diverse histories of growing up as possible.”
Visit museumofyouthculture.com for more information.