The Marks and Spencer Bigger Pack, Better Value range, which is a collection of M&S quality products in larger pack sizes to suit family shoppers, has been increased by a third, with over 100 lines now available in bigger formats.
New lines added to the range with lower prices include 12 Free Range British Eggs £3.20, Four pack of Eat Now Eat Later Hass Avocados £3.50 and larger size Double Cream (600ml) £2.65.
Fresh Market Specials are also proving popular with customers, such as the Family Blueberry and Cherry pots. These seasonal snacking pots are popular with families on the go.
We’re making the weekly shop easier – and better value – for families.
🛒 Our Bigger Pack, Better Value range has grown by a third – now with over 100 family-sized essentials
💊 We’ve launched our first own-brand family medicines, covering everything from paracetamol to allergy… pic.twitter.com/t4LUOI3r8d— M&S News (@MandSnews) July 7, 2025
The blueberries pots were available in March at £4.50 and delivered over 30% increase in the volume of blueberries sold year on year. The cherry pots were available in June, at £3.50 and quickly became the best selling Fresh Market Special ever.
Today, M&S is also launching 40 new and upgraded lines including the brand’s first own label medicines.
Shoppers can now pick up paracetamol, ibuprofen, allergy tablets and children’s liquid paracetamol.
M&S is also introducing eight new baby food lines, after the popular launches of family sized pasta sauces and toiletries, such as shampoo and conditioner, earlier this year.
Key homecare lines have also been upgraded, with new 5-in-1 washing pods (30 washes) launching today. Available in bio and non-bio, both offer improved cleaning and stain removal, even on cool and quick washes, and are available in fully recyclable packaging.
M&S has also recently upgraded its washing up liquids recently to improve cleaning power, doubling the number of plates per wash – M&S Washing Up Liquid (500ml) £1.50.
This focus on deepening the breadth of the range has been supporting the retailer broadening its appeal and particularly strong volume growth with families.
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Alex Freudmann, MD at M&S Food says: “When we talk about being a shopping list retailer, it means that customers can trust us to have what they need when they come shopping, in the right size and at the right price.
“We’ve been working hard to close our range gaps and make sure the price and quality of our key family lines delivers against customers expectations. All this has been increasing our credibility with families and we’re seeing strong growth with these shoppers.
“As we always say at M&S, there’s still lots of opportunity to go further and really cement M&S as the destination for families to get everything they need, at the quality you can only get from M&S.”
