Bakers freshly bake over 20,000,000 each year at Morrisons Market Street counters to meet demand during the Christmas period, and to get into the swing they are launching National Mince Pie Day on Saturday November 22.
On average Brits scoff six mince pies throughout December, with around one in seven (16 per cent) eating 11 or more during December, which is about one every other day.
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How to get a free mince pie from Morrisons this weekend
50,000 of Morrisons Rich & Fruity mince pies will be given away for free across selected stores this Saturday to mark the moment and delight shoppers (gluten free options also available), with customers simply needing to collect their baked treat from their local Morrisons store.
Morrisons has 10 different varieties of mince pies available this year to ensure there is something to everyone’s taste. Flavours range from the award winning The Best Signature Collection Mince Pies for just £2 to unique pairings like The Best Caramel Apple Crumble Mince Pies and The Best Cherry Bakewell Mince Pies, making Morrisons the perfect place for fans to pick up their favourite treat or try something new.
There are also deals available to sweeten the taste for any customer, including the popular Shortcrust Mince Pies being reduced to £1.50 (was £1.80) in the build-up to Christmas. While More Card customers who shop in store on National Mince Pie Day (Saturday 22nd November), will receive a coupon at the till with 500 More Points when they buy any Mince Pie in store, which they have one week to redeem.
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Neil Buttery, British Food Historian, says: “The humble mince pie has been part of Britain’s Christmas foodie festivities since medieval times, so Christmas without them is simply unimaginable. As a food historian and chef who has baked many different types of mince pies from across the centuries, and loved them all, I’m so pleased that Morrisons is finally giving the festive treats the recognition they deserve with their own day.”
Mark Richmond, Head Chef at Morrisons, added: “We wanted to give the nation a reason to smile and celebrate one of our most-loved festive bakes and we’ve done just that by launching National Mince Pie Day and giving away 50,000 pies.
“Having hundreds of expert bakers working hard all-year round to prepare millions of pies across the UK and a variety available for all tastebuds, makes us best placed to celebrate the mince pie! National Mince Pie Day will help spread a little early Christmas cheer and make sure everyone can enjoy a taste of the season, on us.”
