From today schools will benefit from discounts and free deliveries. Best Start free breakfast clubs are already providing a lifeline to working families, giving much needed breathing room in the mornings by freeing up to 95 hours per year, and putting money back into their pockets to the tune of £450 a year.
Rami Baitiéh, Chief Executive Officer for Morrisons, says: “We are delighted to be part of the free breakfast club partnership and look forward to helping schools across the country give children the best start to the day.
“Our heritage in fresh, quality food is something we are proud of and our free anytime delivery pass will help these schools consistently provide healthy breakfasts to pupils.”
Today’s partnerships mean schools can serve up more affordable, varied breakfast options, while freeing up funds to make the clubs bigger and better through enrichment activities like board games or sports.
This comes as the latest research shows more than one in three parents (38%) find it difficult to give their child a healthy breakfast before school, with fussy eating (36%) and time (28%) being the main barriers.
This drive towards national renewal follows confirmation that half a million more children will soon be able to benefit from free breakfast clubs as 2,000 new schools will join the scheme from April 2026.
Alongside this, the government has updated guidance issued to schools today, calling for them to start limiting branded uniform items ahead of the cap coming into force in the Children’s Wellbeing & Schools Bill, which will save some parents over £50 per child.
Every child deserves the best start in life. Which is why we’re rolling out free breakfast clubs to schools across the country.
Now we’re going even further.
We’ve joined forces with some of Britain’s most loved food brands – @Morrisons , @Sainsburys , @Weetabix and…
— Keir Starmer (@Keir_Starmer) October 23, 2025
A recent Parentkind poll revealed that more than a quarter of parents will go without heating or eating to cover uniform costs.
Breaking the link between background and opportunity, these measures will support working families and help ensure every child can have the best start in life.
Education Secretary, Bridget Phillipson says: “We’re rolling out free breakfast clubs, and now we’re going further. By joining forces with some of Britain’s most loved food brands, we are making our offer bigger and better – backing our schools, supporting families, and ensuring every child gets the best start in life.
“We need schools to play their part too, getting ready to join the free breakfast club scheme from next year, or acting now to cap branded uniform items to keep more of parents’ hard-earned cash in their pockets.”
With porridge (27%), fruit and yoghurt (25%), wheat biscuits (15%) and wholegrain toast (11%) being the top breakfast choices for parents, the partnerships will mean schools can now access these items much more easily.
These innovative deals will ensure the free breakfast club programme works for all types of schools, and school leaders have welcomed the latest development as an important move to ensure the test and learn phase delivers the most effective outcomes for national rollout.
Today, Labour has announced we’re working with Morrisons, Sainsbury’s and Weetabix to deliver free breakfast clubs.
Joining forces with some of Britain’s most loved food brands, we’re backing our schools, supporting families and ensuring every child gets the best start in life! pic.twitter.com/1XGOWVJ6xB— Mary Creagh CBE MP (@MaryCreagh_) October 23, 2025
Simon Roberts, CEO of Sainsbury’s says: “Every child deserves access to affordable and nutritious food to help them thrive, but we know far too many arrive at school without a balanced breakfast to fuel their day.
“That’s why we are proud to be partnering with the Department for Education on their free breakfast clubs, offering the early adopter schools £200 vouchers to support healthy breakfast provision.
“We’re committed, at Sainsbury’s, to continuing to play our part in addressing this challenge until we’re confident that everyone across the country has access to joyful, affordable food every day.”
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Rick Weights Head Teacher of Saxton Federation of CE Primary Schools, Monk Fryston adds: “These business partnership deals will make the world of difference to the sustainability of our free breakfast club and we’re thrilled the government has taken on board key feedback in this test and learn phase.
“For us, as a rural school of 41 pupils, the high delivery costs for fresh food every week made it difficult to run a club so I’m incredibly excited about the free delivery Morrison’s will offer. We will be able to utilise the savings made into improving the menu options for our children, providing a wider selection of healthy food. This will make our breakfast club even better.
“These deals are vital to make sure free breakfast clubs work easily for every type of school. It’s meant we can give the 26 pupils who regularly attend a soft, supportive start to the day.”
