The Liberty Romford, owned by Redical, has announced that Miniso will open a 2,270 sq ft store this spring.
The new store will be the retailer’s first in Havering.
The store will stock a range of plushies, toys, beauty, food, and stationery.
Saad Usman, chief operating officer at Miniso UK, said: “We’re thrilled to bring the joy of Miniso to The Liberty Romford.
“At Miniso, we’re all about bringing a little more fun, style, and affordability into everyday life, and we can’t wait for people to explore our wide range of products—from beloved brands such as Sanrio and Disney, to adorable plushies to quirky gadgets, stylish homeware, and so much more.”
The new arrival was welcomed by Daniel Tucker, leasing manager at The Liberty Romford.
He said: “Miniso has a clear vision of expansion which The Liberty Romford can contribute greatly to.
“Not only that, but Miniso epitomises an engaged and dynamic shopping experience, qualities which are equally embedded in our own customer journey and as such, this latest signing marks an exciting moment for both Miniso and The Liberty Romford.”