NH Boom launched in the front unit of Romford Shopping Hall on March 5, run by business owner Nazir Hussain.
It sells a range of men’s clothes, including shirts, shorts, jeans, and puffer jackets.
Also stocked are accessories, such as hats, and a few children’s and women’s items, like dressing gowns and tracksuits.
Nazir Hussain owns NH Boom (Image: Charlotte Anderson)
Nazir Hussain told the Recorder that although he has not been open long, business has “not been bad” so far and he has already seen a “variety of people have come in”.
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NH Boom joins other small businesses which have recently made Romford Shopping Hall their home, such as beauty and permanent makeup salon Lady RA and Leslie’s Plant Shop.
Nazir said: “It’s a big help being at the front [of the shopping hall] – that’s why I’ve been selling things.
“My products are good quality and a cheap price.”
He added that he started his business online, but that it is “different” selling clothes in person.
The shopping hall, which first opened in the 1930s, is home to around 30 family-run and independent businesses.
