Hotel Chocolat will be opening the new store in Wimbledon Quarter on Friday, July 25.
The store will include the Velvetiser Café, serving the brand’s famous Velvetised drinking chocolate, alongside other hot drinks.
There will be 18 different Velvetised flavours to choose from, served hot, over ice, or as a Choc Shake.
Customers can personalise their drinks with a choice of dairy milk or plant-based alternatives, and a variety of toppings.
The spacious 2,320 sq ft unit will accommodate 25 guests, allowing them to sit in and enjoy their drinks while browsing a selection of Hotel Chocolat’s premium chocolates.
The store’s opening hours will be Monday to Friday from 9.30am to 6.30pm, Saturday from 9am to 6pm, and Sunday from 11am to 5pm.
Hotel Chocolat’s omnichannel director, Frankie Haynes, said: “We’re thrilled to bring the Hotel Chocolat experience to Wimbledon Quarter.
“Our new Velvetiser Café is designed to offer a relaxing space where people can enjoy our signature drinks and treats at a leisurely pace.
“The new marks another step in our expansion, and we’re excited to continue offering more of these delightful, out-of-town experiences across the country in the coming years.”
The staff at the new store will also assist customers in finding their chocolate ‘Love Match’ based on their preferred flavour profiles including smooth pralines, patisserie-inspired flavours or alcohol-infused chocolates.
Dominic Waldron, asset manager at Wimbledon Quarter, said: “We’re thrilled to welcome Hotel Chocolat to Wimbledon Quarter.
“Known for their premium chocolates, thoughtful gifting ideas and unique Velvetiser café concept, they bring something truly special to our retail community.
“Their arrival enhances our mix of quality brands and reinforces our commitment to offering an exciting and diverse shopping experience for Wimbledon residents, visitors and the local community alike.”
For devoted customers eager to be some of the first to visit the new store, Hotel Chocolat will be offering ‘surprise and delight moments’ to those who make a purchase on opening day.
VIP.Me members, the chocolatier’s member club, will also receive 20 per cent off the Velvetiser Café.
Membership to VIP.Me is free.
