Bayley & Sage will open its doors on the High Street on Friday April 11 followed by a weekend of in-store tastings, giveaways and “surprises.”
The brand was founded in 1997 in Wimbledon by Jennie Allen and now has 13 stores across London’s wealthier neighbourhoods including Marylebone, Belgravia and Chelsea.
According to the website, Allen set out “with a vision to create fresh food stores with the most delicious produce for our customers and never compromise on quality.”
They pride themselves on offering the best of seasonal fruit, veg, cheeses and flowers that embody their commitment to quality and provenance in stores that have a neighbourhood village feel.
They also have three homeware stores Bayley & Sage Abode.
Announcing the Hampstead opening on their website they said: “We’d love for you to join us at our brand-new location in the heart of Hampstead on the 12t & 13th of April for a weekend full of celebration.
“Throughout the weekend, we’ll be hosting a series of special in-store tastings where you can sample some of our favourite products. We’ll also have some exclusive tote bags to give out and a few other surprises planned that you won’t want to miss!
“This is more than just an opening – it’s the beginning of something special, and we’re so excited to become part of the Hampstead community. Whether you’re a long-time local or just passing through, we’d love for you to stop by, say hello, and see what we’re all about.”
Bayley & Sage opens at 25–26 Hampstead High Street on April 11.
