Now in its second year, the pop-up beach experience reopened on August 1, and will run throughout the month with daily activities, free workshops and a host of new additions aimed at families looking for an easy summer escape.
More than 30,000 people visited last year, and with word spreading fast about the expanded 2025 programme, organisers are expecting even bigger crowds.
Among the new features is a toddler-friendly paddling pool, introduced in response to feedback from parents looking for a safer splash space for younger children.
For those who prefer a quieter experience, a new chill-out zone has been created, a dedicated sensory area located away from the main beach’s noise.
Also new for 2025 is a refreshed daily activity line-up, featuring everything from street dance workshops to yoga classes and baby sensory sessions.
Face painting, graffiti, comic drawing and community choirs are all part of the expanded schedule, with a mix of free and paid sessions available each day.
The opening weekend included seaside toymaking with Pollock’s Toy Museum, a 90s-themed bingo party hosted by DJ Mel, and a performance from the Endurance Steel Orchestra.
Later in the month, visitors can try yoga on sand, get their nails painted by local brand Nails by Mets, or join a freestyle dance class led by Boom Arts Academy.
There’s also a partnership with Croydon Voluntary Action, which is hosting Community Tuesdays throughout August, giving local groups the chance to showcase their work on stage or run activities for the public.
While the beach remains the centrepiece, food and drink also play a big role.
New vendors have joined the line-up, and the ever-popular Thirst Trap bar is back, serving cocktails, wine, and chilled beers for parents and visitors wanting to relax in the sun.
Entry remains free, but visitors are encouraged to book in advance via the Centrale and Whitgift website to guarantee a spot.
Two sessions run daily at 11.30am to 3pm and 3.30pm to 7pm, with walk-ups welcome where space allows.
The event has already been recognised nationally, winning a Bronze Award for Experience at The Drum Marketing Awards earlier this year, beating campaigns by Canon, Dulux and Tiffany & Co.
Costa del Croydon runs until August 28.
