From Aldi to Asda and Tesco to M&S, supermarkets are stacking the shelves high – some even started in January (in fact, 90% of us Brits agree that’s way too early). With a massive 80 million Easter eggs sold in the UK each year, many Brits are looking for ways to keep the tradition alive without blowing the budget.
The good news? Supermarkets have some cracking deals up for grabs – you just need to know where to look for the cheapest Easter eggs this spring.
Whether you’re after budget-friendly buys, luxury treats, or something in between, the savings experts at VoucherCodes.co.uk have put together a guide of where to shop smart this Easter.
Aldi
This year, Aldi is offering the cheapest egg around, with Malteasers or Smarties 100g chocolate eggs on the shelf for just £1.35.
From £2.99 for a ‘Free From’ Honeycomb Chocco Easter Egg (100g), to £9.99 for the indulgent Specially Selected Belgian Truffle Filled Egg (250g), Aldi’s got something for every budget.
Here’s our full review of Aldi’s Easter range of Easter eggs for 2025.
M&S
M&S is bringing the fun this year with everything from gooey caramel chocolates to biscuit shaped eggs.
The cheapest treat? Animal lovers can grab Nibbles the Bunny (70g) for £3.75, or Flossy the Highland Cow (165g) for £7 – the best value per gram. Or, indulge in a box of Eggstra Gooey Caramel or Coffee Eggs (160g) for £6.
For those after something TikTok famous, the Chocolatey Custard Cream Biscuity Egg (320g) for £12 is a showstopper. Vegan? Try Charlie the Bunny (£7 for 190g).
Tesco
On a tight budget? Tesco’s small to medium Easter eggs start at £1.50 (100g) for favourites like Terry’s Chocolate Orange and Maltesers. Got a Clubcard? Pay just £1.35.
The best budget-friendly buy is the KitKat Chunky Easter Egg (110g) for just £1.50.
Luxury lovers can indulge in a Lindt Milk Chocolate Egg with Assorted Truffles (348g) for £20, while those avoiding dairy can go for the Free From Chocolate Egg with Buttons (115g) for £3.
Morrisons
Much like Tesco, Morrisons offers branded eggs from £1.50, including Smarties (100g) and Milky Bar (72g). If you want the most choc for your cash, the KitKat Chunky Easter Egg (110g) at £1.50 is a winner.
For a standard-sized treat, expect to pay around £4 for a Cadbury’s Creme Egg (195g), while those looking to indulge can try the brand-new The Best Loaded Milk Chocolate Half Egg, priced at £7.50 for 245g, packed with gooey caramel, puffed rice, honeycomb, marshmallows, and raisins.
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Sainsbury’s
Sainsbury’s shoppers can grab a Cadbury Twirl Large Chocolate Easter Egg (198g) for £2.50 with a Nectar Card (down from £4!). Small eggs are priced at £1.50 for 100g, featuring favourites like Smarties and Terry’s Chocolate Orange.
On the high-end, the Lindt Lindor Milk Chocolate Egg with Milk Chocolate Truffles and Hearts (400g) for £25 is a luxury splurge.
ASDA
ASDA has some of the cheapest Easter eggs around, starting at £1.48 for Smarties (100g), Cadbury’s (98g), Maltesers (96.5g), and Terry’s Chocolate Orange (91g).
For those shopping for kids (or just stocking up!) its ‘4 for £11.96’ multibuy deal on brands like Cadbury’s Mini Eggs, M&Ms, and Thornton’s is a no-brainer. The Skittles Chewy Fruit Flavoured Sweets with Milk Chocolate Large Easter Egg (210g) offers the most grams for your money.
Anita Naik, saving expert at VoucherCodes.co.uk, gives her tips for the best value eggs.
“Easter is a time for treating your loved ones, but that doesn’t mean overspending,” she says
“This year, UK supermarkets have some fantastic deals, and the key to saving is being a savvy shopper. Make the most of loyalty discounts, multibuy offers, and exclusive discount codes to cut costs while still enjoying your favourite chocolates.
“Another great tip? Shop towards the end of the Easter period – many supermarkets reduce prices on seasonal stock as the holiday approaches.”
