To celebrate its launch at 121 Hertford Road on Thursday, November 20, the team is giving away 1,000 burgers for just 99p, offering diners the chance to taste the Brgr Lab experience first-hand.
Hassan Patel, CEO of Brgr Lab, said: “We’re always formulating, testing and refining new recipes to stay ahead of trends and give our customers something they won’t find anywhere else.
“What makes us different from other brands is that we focus on creativity, experimentation, and bold flavour combinations. Every item on our menu is designed to surprise and delight.”
Crowned QSR Magazine’s ‘Emerging Burger Brand of the Year 2025’, the brand tries to do things a little differently.
When asked why he chose Enfield to open his first London store, Mr Patel said: “There was a clear gap for a high-quality, gourmet or artisanal burger restaurant and takeaway that focused on premium ingredients, unique recipes, and a modern dining experience. I think we can fill this gap perfectly.
“The area has a growing foodie culture, with people actively seeking out new, independent, and high-quality dining experiences. Brgr Lab will be the only restaurant and takeaway in Hertford Road that offers 100% prime beef smash burgers.”
Enfield franchisee Uzair Zaidi said: “I was drawn to Brgr Lab because of their innovative approach to a classic. It’s not just about the burger, it’s about the entire experience, from the premium, fresh ingredients to the unique ‘lab’ concept where you can customise your meal.”
“We’re committed to being more than just a franchise; we’re committed to being a valued part of this community, creating jobs, and giving everyone a fantastic new dining destination.”
Customers can indulge in a menu of handcrafted 100% prime beef burgers, a variety of loaded fries, decadent hand-spun milkshakes, and uniquely flavoured crispy chicken wings and tenders complete with in-house crafted sauces.
Mr Patel said: “We treat each burger as an experiment, combining textures, tastes and ideas until we reach a result that’s nothing short of exceptional.”
Since BRGR Lab launched in 2020, they’ve accumulated a loyal following by showing a commitment to culinary excellence, a focus on sustainable sourcing, and a customer-centric approach.
The team’s expansion into Enfield will solidify their presence in the UK market, and their mission to redefine the fast-food experience through their unique flavours, vibrant dining experience for the local community and a commitment to freshness and flavour.
