Beaverbrooks, in Bluewater, will reward the first five festive people who visit the store on Thursday, December 11, 2025 wearing a Christmas jumper or accessories, bringing mistletoe, or singing a Christmas song.
To win, customers must visit the Bluewater shop and say the entry code “Merry Christmas, Beaverbrooks!” to a team member.
Festive gestures can accompany the code phrase for a chance to win a £50 gift card — which can be spent on jewellery, diamonds, or watches.
The event is specifically designed to add a touch of festive cheer on Christmas Jumper Day, encouraging local support for the high street, as well as customers to experience the “warm, personal service” that Beaverbrooks is known for.
Lacey Dartford, branch manager at Beaverbrooks Bluewater, said: “We love seeing the high street come to life at Christmas, and this year we’re excited to do something that adds even more sparkle to the festive shopping experience.
“Our Christmas Cheer event is all about spreading joy, celebrating the little moments that make this time of year so wonderful – and maybe treating yourself or a loved one to something truly special along the way.
“We can’t wait to see how our customers bring the festive fun – whether that’s by wearing a Christmas jumper or singing a classic Christmas song for a chance to win a gift card worth £50!”
