The initiative, known as Cleaner BD, involves monthly days of action in which schools, businesses, faith groups, and volunteers join forces to clean up public spaces.
The campaign began with a clean-up of the Becontree Heath and Wood Lane area of Dagenham earlier this month.
This saw William Bellamy Primary School, Robert Clack School, Becontree Heath Leisure Centre, The Three Travellers pub, and other volunteers unite to tackle the issue.
Council teams also lent a hand by conducting deep cleans, trimming overgrown greenery, and investigating fly-tips and eyesore gardens.
More than half a tonne of waste and litter was hauled away, Barking and Dagenham Council said.
Council leader Dominic Twomey said: “We’ve always been serious about keeping Barking and Dagenham clean, and we know how important this is to residents – but we can’t do it alone.
“We all need to play our part, by not littering, not fly-tipping, reporting any issues when we see it, and joining community-led activities to help with keeping our neighbourhoods tidy.
“These days of action, which will take place in hotspots right around the borough, will show what can be done when we all work together.
“Let’s keep it going.”
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The council is also set to introduce new strategies to curb fly-tipping, such as pavement stencils indicating cleared areas and multilingual messaging.
Residents will receive guidance on identifying fly-tipping, disposing of bulky waste correctly, and reporting any fly-tipping incidents.
They are also encouraged to support the campaign by taking an online pledge to keep their streets clean and organising their own community litter picks with all equipment provided, by applying online.
