Developer Regal London has submitted plans to Camden Council to restart work on a stalled high-rise development at the junction of Avenue Road and Finchley Road in Swiss Cottage.
A consultation into the controversial development ends on April 24.
Many objections on the planning portal relate to access plans by Regal to use the Eton Avenue entrance to the site for service deliveries post build.
The pedestrianised area between Hampstead Theatre and The Royal Central School of English and Drama, is also where a weekly farmers market is held, which was visited by the then Prince Charles and Duchess of Cornwall in 2019.
The royal couple went to the market when it celebrated its 20-year anniversary.
Regal’s plans say deliveries will make use of the basement car park in Eton Avenue, where a servicing bay has been provided for deliveries by vehicles larger than 4.6 tonne panel vans.
But objectors said all future deliveries should take the route via the A14 Avenue Road.
David Thomas, chair of the Belsize Conservation Area Advisory Committee (BCAAC) said: “Vehicles larger than 4.6t presumably include delivery vans, furniture removal lorries and emergency vehicles.
“Emergency vehicles will need to come and go at any hour, audiences will be arriving at the Hampstead Theatre after 5pm and pedestrians will be using the footpath leading to the library at all times. The proposed arrangement is unworkable.”
Claire Lacourrège, who lives near Swiss Cottage Tube station, said she was “outraged” by the tower being constructed.
She added: “It’s bad enough that it will completely destroy the harmony of the area, but vehicle deliveries are threatening the viability of our farmer’s market along with disturbing pedestrians, school children in the area and the Hampstead Theatre.
“Please let them use the main roads around instead.”
Pablo Facchine felt all deliveries should be through the A14 main road.
He said it would preserve the pedestrianised area, to preserve the weekly farmers’ market and the daily stalls.
He added: “Pedestrians and children using this area need to be protected.”
Alan Selwyn, planning lead at the Belsize Society, said the organisation had submitted its objections to the plans.
While leafleting stall holders, Mr Selwyn said many people were “unaware of the new planning application and unaware of the traffic plan which would drive deliveries through their space”.
He added: “We are suggesting people consider the main road as the only suitable option for deliveries and services and hope some send in objections.”
A spokesperson for Regal London said: “Avenue Road (part of the A14) is a TfL Red Route, which means it is designated for essential traffic only and cannot accommodate regular deliveries.
“TfL has clear restrictions on Red Routes, and allowing new delivery access from Avenue Road is not practical due to the heavy traffic flow, high pedestrian activity, and the need to keep the road clear for public transport and emergency vehicles.
“This makes Avenue Road unsuitable for the proposed vehicle access.
“Therefore, Regal is not pursuing access from Avenue Road as it would not be approved by TfL.
“Instead, Regal is maintaining the existing access arrangements via Eton Avenue, which is both legally supported and more suitable for the site’s needs.”
To comment on the application visit Camden’s planning portal using the code 2025/0852/P.
