The incident reportedly happened in Bow Road, Tower Hamlets at around 4.30pm on November 27.
The man is described by police as a white man with blond hair, no facial hair and being short in height.
He was allegedly wearing a white t-shirt and black trousers with black shoes.
Tower Hamlets Police shared a statement on X: “We are appealing for help to identify a man we want to in connection with the attempted kidnapping of two children which took place around 16:30hrs on 27 November, Bow Road, E3.
“The man is described as a white man with blonde hair, no facial hair and of a short height.
“He was wearing a white t-shirt and black trousers with black shoes.
“If you recognise him contact police quoting 5283/27NOV2024.”