But watch out for what looks like a small fleet of toy delivery vehicles on the road.
They are the elves at Amazon taking donated toys to the Multibanks charity’s west London drop-off point for families in need who can’t afford Christmas.
The ‘season of goodwill’ does not go unnoticed by families on the bread line.
Hundreds of surplus toys are being donated by businesses to the charity for those who feel the pinch of the festive season.
“They face financial pressures this time of year,” Multibank’s Katharine Sacks-Jones said. “It’s worse during winter which is why this toy run is important to bring smiles to children at Christmas with this year’s ‘must have’ toys.”
Top 10 list by price in descending order, from £137 down to £15, are:
1: Mattel Brick Shop Hot Wheels Mercedes-Benz ‘hot wheels’ building set with 1,600 pieces for aged 10-plus.
2: Playmobil’s Sky Trails Starterkit with tracks full of twists and turns, age 7-plus.
3: DJ Furby Interactive Plush owl-like creature from the 1990s with its glowing lights, making a comeback in 2025.
4: Creator 3-in-1 Wild Animals Lego’s three-in-one Wild Animals, age 9-plus.
5: Dickie Toys Stitch Surfboard for Disney fans with remote control for cool 360-degree spins and wheelies.
6: Rainbow High Air Brush & Create for imaginative play with changeable outfits and accessories.
7: Learning Resources’ Numberblocks wooden building blocks to improve motor skills and colour recognition, age 3-plus.
8: Asmodee Brick Like This! Lego party stacking classic construction game.
9: Squishmallows Holiday Fox limited-edition to ‘cosy up’ with by the fire.
10: Zuru’s Pets Alive Mama Turtle Surprise that ‘comes to life’ simply by adding water.
Matthew Redfearn, toys category leader at Amazon, said: “Our Toys We Love list captures this year’s most exciting must-haves, giving shoppers inspiration to find the perfect Christmas gift.
“We’ve hand-picked toys for every age, interest and budget – from the latest trending items to timeless family favourites – all available in one place with fast, convenient delivery options.
“Once again, we’re proud to be donating hundreds of this year’s toys to Multibanks across the UK, helping to bring Christmas joy and make a difference to families in need.”
