Three-year-old Aari died in a tragic accident at home more than nine years ago, and was able to donate seven of his organs.
These donations went on to save the lives of two children, and potentially other patients.
His mother, Sina, hopes that by sharing Aari’s story, more families will be inspired to discuss organ donation in a time where more than 8,000 people in the UK are waiting for an organ transplant.
The video, titled ‘Hope Takes Flight,’ was released by NHS Blood and Transplant to try to reach a wider audience in the run up to Christmas 2025.
Aari, who was affectionately known as “cheeky” by his mum, died, and his organs went to people around the world.
Sina believes his organs went on to save the lives of the people who received them, and described the process of donation as “an extremely precious gift of life.”
In the video, the 51-year-old said: “Nine years on we miss Aari just as much if not more. Every passing year it feels like we are further away from him, but we remain strong in the belief the decision to donate Aari’s organs was right decision.
“We can only hope Aari’s recipients were given another chance to have a long and fulfilling life with their family and friends. We hope they are able to do many of the things Aari did not get a chance to do, like starting school or learning to swim.
“It’s upsetting and disheartening that so many more people are waiting for a transplant, especially when everyone of us has the chance to change that by starting the conversation about organ donation and confirming their decision on the Organ Donor Register.”
The video features similar stories of other people who have faced the heartache of losing a loved one, as well as those who have been impacted by the life-saving process of organ donation.
It highlights that more than 8,000 people across the UK are on a waiting list in the hope of receiving an organ donation, a record figure.
The campaign video primarily seeks to encourage people to discuss and confirm their support for organ donation, illustrating the potential of our choices.
Sina passionately said: “Hope Takes Flight captures the hope and optimism at the heart of organ donation, celebrating the passing on of the gift of life.
“We never know what is round the corner, our lives can change in a split second.
“By confirming your decision on the Organ Donor Register and informing your family of your decision it will give them comfort and strength they are making the right decision during one of the hardest times.
“We hope this video inspires others to see how one decision can transform countless lives through the gift of organ donation. Even in our sadness, we hold on to the memory of Aari and strive to share the positive legacy he left behind.”
Registering as an organ donor is a quick and straightforward process. The NHS and those championing the cause are hopeful that the video can ignite more discussions about organ donation within families and inspire others to join the register.
