The consumer guide’s monthly analysis revealed that Aldi was yet again the cheapest supermarket for a basket of 70 essential items this month – marking the supermarket’s ninth win this year.
The total price for a comparable basket at Aldi was found to be £16.18 less than at Morrisons. Meanwhile, the same basket of goods at Sainsbury’s was £20.40 more expensive, and Tesco’s total came in at £14.98 higher.
The Aldi shop was £45.57 cheaper than the most expensive supermarket, Waitrose. With the money Brits could save simply by swapping to Aldi, shoppers can have a little extra spending money for those all important, last minute Christmas shops.
Further analysis also highlights that shoppers opting for Aldi over Waitrose, could have saved nearly £483.16 over the past year – more than the average Brit spends on the whole Christmas season.
The new research from Which? also looked at prices using a Tesco Clubcard, Sainsbury’s Nectar or the Lidl Plus app.
The full November results are below:
- Aldi £121.22
- Lidl (inc loyalty discount) £122.35
- Lidl £122.40
- Asda £133.59
- Tesco (inc loyalty discount) £133.65
- Tesco £136.20
- Morrisons £137.40
- Sainsbury’s (inc loyalty discount) £137.77
- Sainsbury’s £141.62
- Ocado £154.37
- Waitrose £166.79
Recommended reading:
Julie Ashfield, Chief Commercial Officer at Aldi UK, says: “Christmas is front of mind with shoppers now and many are looking to enjoy a great festive season without breaking the bank.
“It’s reassuring to know that switching to Aldi will help shoppers get those all-important items for the big day, at a price that can’t be beaten.
“We have always said that other supermarkets cannot match us on quality and price. The Which? analysis confirms the only place shoppers can get Aldi prices – is Aldi.”
