Iceland Foods opened its new store in Station Road, bringing an estimated 23 new jobs to the area.
To celebrate the November 25 opening, the store handed out £1,500 worth of vouchers to the first 150 customers and a free tray of Ferrero Rocher to the first 200 through the checkout.
Shoppers who joined the queue before 7.45am received a raffle ticket, with seven winners getting a Tower Air Fryer.
A competition to guess the number of sweets in a jar also saw one lucky shopper take home a Daewoo Double Drawer Air Fryer.
Five other customers won the chance to take part in a 90-second supermarket sweep-style trolley dash around the empty store, filling their trolleys free of charge.
Andreea Popa, store manager at Iceland Foods Harrow, said: “We are so pleased to welcome Harrow shoppers to our brand-new Iceland store.
“Everyone was so excited for the grand opening – people were in the queue from 4.30 in the morning.
“If you haven’t been down yet, be sure to check it out and get your hands on some unmissable bargains.”
Kristian Barrett, group retail director at Iceland Foods, added: “We’re thrilled to have opened our new Harrow store, ensuring more local residents can get their hands on market-leading deals, alongside a brilliant range of frozen, grocery and fresh foods.”
The new store is offering multi-buy deals including 5 for £5, 3 for £10, and 8 for £10, alongside exclusive Iceland ranges such as Slimming World, Cathedral City, and TGI Friday’s.
Further offers can be found on the Iceland Bonus Club app.
The store will be open Monday to Saturday from 8am to 9pm, and Sunday from 10am to 4pm.
Local people interested in applying for jobs at the new store should visit icelandcareers.co.uk.
