Researchers took into account the number of independent shops, the look of the street, and its vibrancy when drawing up their list.
The findings by American Express and Global Data come in support of Small Business Saturday, which takes place this year on December 6.
The campaign aims to encourage shoppers to back their local small businesses through purchasing power.
Located between the Regent’s Canal and thriving London Fields, Broadway Market came sixth on the list. It’s is at its busiest on a Saturday when from 9 am to 5 pm, around 125 stalls sell food, crafts, and vintage clothing.
Whether its a hand made gift, Japanese stationary, a Scottish toastie or artisan cheese, you can find it at the Hackney street market, which dates back to 1890s as a busy daily fruit and veg market.
Back then, the street boasted Fred Cooke’s traditional eel pie and mash shop, a hardware store, and The Cat and Mutton pub.
Today the market’s popularity has attracted a host of independent shops, boutiques and restaurants operating seven days a week including Cafe Cecilia, fishmonger Fin and Flounder, Donion Books, Climpson & Sons roastery, Noble Fine Liquor for craft beers and fine wine, El Ganso cafe for tapas – or a pint in The Cat and Mutton pub, which is still going strong.
It’s a tale of regeneration as the market had gone into decline and been threatened with demolition in the 1980s. But it was revived by community-led efforts in 2004 and swiftly became a hub for East London hipsters.
It’s even rumoured the old Broadway Market inspired Albert Square in the BBC soap EastEnders.
The survey also looked at Gen Z shopping trends including their passion for buying vintage, and tendency to visit their local high street to socialise.
Michelle Ovens, director of Small Business Saturday, said. “Small businesses bring character and individuality to their communities and to the whole nation, so it’s great to see young people celebrating that through their conscious shopping choices.”
