Every year, streets, shops, and town centres across boroughs like Bromley, Bexley, Greenwich, and Lewisham are decorated with lights, festive displays, and seasonal attractions.
This week, Christmas lights will be switched on in Bexleyheath and Bromley on Saturday and Sunday (November 15 and November 16) respectively.
Christmas decorations and foods have hit the shelves in supermarkets all over south east London.
For many, the early arrival of festive cheer is a welcome sight, as it is seen as an opportunity to start celebrating, reconnect with friends and family, and soak up the glow of seasonal lights and bustling markets.
But not everyone feels the same way.
Critics are arguing that Christmas creeping in so soon can seem rushed and overwhelming, with festive music, decorations, and shop adverts clashing awkwardly with the autumn mood.
Complaints often come from those who prefer a quieter, more gradual lead-up to the holidays.
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Retailers and councils argue that starting Christmas early helps manage crowds, support local businesses, and give people more time to shop.
New 2025 data shows that three in five UK retailers started their Christmas campaigns earlier this year, aiming to attract shoppers and manage busy trading periods, according to The Retail Bulletin.
Research conducted by A1 Retail Magazine found that in October 2025, 23 per cent of consumers in the UK had already begun their Christmas shopping.
Many people argue that starting Christmas too early can dilute the magic of the season, making the holiday feel less special when it actually arrives, according to commentary in The Times.
