Casa Argentina, founded by entrepreneur Max Pistone, was named winner of the Best Customer Service Award at the 2025 National Entrepreneur Awards.
The company, based in London for more than 25 years, is known for its premium steaks, handmade sausages, wines, and award-winning dulce de leche.
Mr Pistone said: “Our business has a proud legacy of over 25 years, based in London, and we’ve grown by staying true to one rule: never compromise on quality.
“This award is a recognition not just for me, but for our entire team and for the customers who’ve supported us from the very beginning.”
Casa Argentina supplies leading restaurants, embassies, chambers of commerce, and even Premier League footballers.
The National Entrepreneur Awards are organised by Entrepreneurs Circle, the UK’s largest membership organisation for business owners.
The ceremony took place at the ICC Birmingham in front of 500 entrepreneurs as part of the National Entrepreneurs Convention, a two-day event attended by more than 1,400 business owners.
Nigel Botterill, founder of Entrepreneurs Circle, said: “Entrepreneurs and small business owners are the heroes of this country.
“Casa Argentina shows how a local business, built on passion and high standards, can stand out on the national stage with a laser focus on quality and an obsession for customer service.”
The evening was hosted by TV presenter Vernon Kay.

