It’s the perfect place to buy what you really need, while bagging some great discounts that are so much better than on the high street.
I started by treating myself to some makeup. The discounts were genuinely tempting, but I reminded myself of Jo Hemmings’ tip about thinking about your existing wardrobe (and by extension, your beauty bag) before buying.
The Cosmetics Company Store has all your discounted makeup and beauty needs(Image: Immy Share, Newsquest)
I went for shades I knew would complement the colours I already use, rather than being lured by something bold that I’d rarely wear.
That small moment of reflection meant I left with products I’ll actually use every day.
From there, I headed into Calvin Klein. I’ve always believed in the quality over quantity mindset, so instead of filling a bag with multiple reduced items,
I focused on one versatile piece that will last me for years – a classic jacket that pairs beautifully with jeans or smarter outfits. The discount made it even sweeter, as it felt like a genuine investment rather than an impulse buy.
Afterwards, I had a good mooch around Claire’s Accessories, Marks & Spencer, and a few of the other outlets.
It’s easy to get swept up in bargain fever, but I’d set a budget before arriving and kept checking in with myself as I browsed.
Jo Hemmings is right – setting a budget is one of the most grounding habits you can build when shopping in outlets, where every window seems to shout “deal of the day.”
Sticking to my plan meant I enjoyed browsing without guilt.
One thing I noticed about myself is how emotions play into shopping.
When I spotted a half-price bag that wasn’t really my style, I realised I was tempted because I was riding the high of finding my Calvin Klein jacket.
Jo’s advice to understand your emotions helped me step back, smile at my own excitement, and put the bag down.
Overall, the London Designer Outlet offered a brilliant mix of choice and value.
By following a few mindful shopping tips, I left with pieces I truly love and the satisfaction of knowing I’d made thoughtful decisions.
Another of Jo’s valuable tips includes shopping during quieter times to help you avoid the pressure and rush, giving you more space and time to think about each purchase and often get the best deals.
If weekends are your only available time, try to plan and get there earlier when its less busy.
Although it was an event day when I went to Wembley, so perhaps not the quietest, it did add to the buzz of being in the midst of all the action.
