The fire broke out in Hatcham Park Mews shortly before 4.30pm yesterday (August 20).
The first, second, third floors and a roof space of a residential block were alight.
No one has been injured but a number of people were evacuated from their homes.
The blaze was brought under control 14 hours later at around 6.30am today (August 21).
New Cross Road and Hatcham Road remain closed to traffic in both directions between Queens Road to Billington Road.
Bus routes, 21, 53, 172 and the 453 are on diversion as crews remain at the scene.
Station Commander Patrick Ackroyd, who was at the scene, said: “The fire generated a large plume of smoke, particularly around the junction of New Cross Road and Queens Road. We asked people who live or work nearby, to keep windows and doors closed.
“The incident also caused significant traffic disruption, so we asked people to avoid the area where possible.”
The cause of the fire is under investigation.
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