Around 70 campaigners waving signs and placards reading ‘Save The Lido Cafes’ greeted prospective bidders for the lease last week.
More than 50 children had painted messages, stuck on paper plates, saying why they loved the cafe where they buy chips, sandwiches and ice-creams during the popular swim sessions.
Agents Davis Coffer Lyons visited the lido with interested bidders on Thursday last week.
Stefan Simanowitz, a journalist and regular Lido Café user, helped launch the campaign and petition urging the City of London Corporation to renew the current leases.
“This turnout on a Thursday morning at very short notice, is a testament to the fact that local people do not want to lose our independent cafes,” he told the crowd.
“It would be heartbreaking if they were to become branches of a faceless chain. Before any open tendering process takes place, the City of London Corporation should enter into direct negotiations with the current providers and only if negotiations break down should an open tender process be considered.”
Those backing the campaign include Joe Johnson, brother of former Prime Minister Boris Johnson who came along to the protest, and Hampstead-based actor Benedict Cumberbach and his wife Sophie Hunter.
They were unable to attend but sent the message: “In such economically dire times it is vital that we stand up for people who run businesses that serve community. Their work and shared space serve local communities of families, artists, swimmers, walkers, parents, children and carers.
“They understand their customers and know them by name. It is also vital to preserve the livelihoods of the individuals that have for years been crafting these relationships with our community. This is about people and not profit.”
Others supporting the campaign include BBC climate editor Justin Rowlatt and Times columnist Giles Coren, who signed the petition.
Mr Rowlatt said: “We can’t let the characterful cafes of the Heath be turned over to restaurant chains. They produce delicious and distinctive food, create good jobs for local people as well as being a focus for the community and a central part of many of our social lives. Any selection process must be open and transparent and must reflect the desires of local people.”
The CoLC previously said that it was inviting bids from “all interested parties”, including existing operators.
Hampstead Heath, Highgate Wood and Queen’s Park committee chair, Sheriff and Alderman, Gregory Jones KC, said: “All five café operators are trading under tenancies at will, which are short-term arrangements.
“This process will provide greater clarity and security for the cafés’ operators, supporting their long-term investment and future on these sites.
“We are focused on securing the best operators to serve the local community and support the aims of our open spaces charities.
“We deeply appreciate the long-standing contributions of our café operators.
“Their experience and dedication are valued, and they are encouraged to take part in this opportunity.”
Mr Simanowitz said further protests are planned for September.
