Loaf will launch its 11th showroom, known as a ‘Shack’, on July 17.
Located on Essex Road, the shop is just a five-minute walk from Angel Tube station.
Sam Perkins, chief executive of Loaf, said: “Opening in Islington marks another exciting step in our London expansion.
“We’re continuing to grow our presence across the city, making it easier for people to experience what we’re all about – laid-back comfort, thoughtful design, and a space to properly unwind.
“We look forward to welcoming you soon.”
The 4,100 sq ft showroom has been designed in collaboration with Studio Jill and aims to offer a relaxed, hands-on experience.
Visitors are encouraged to “rest-test” the furniture and speak with Loaf’s “comfort experts”.
A standout feature of the new Shack is its first-ever Movie Lounge, which will offer film screenings, free popcorn, and what the company describes as “possibly the comfiest cinema seats in the world.”
Other family-friendly additions include a colouring-in station and free choc ices for children.
The store is also dog-friendly, offering canine visitors the chance to try out Loaf’s Woofins dog beds and enjoy a treat.