SoBe Burger, known for its smash burgers, will open in Harrow High Street on Thursday, July 3.
The discount, covering the whole menu, is available in-house only, until Monday, July 7.
The new restaurant will offer SoBe’s full range, including smashed beef burgers, crispy fried chicken burgers, chicken wings, and loaded fries with house-made sauces.
The fast food chain was founded in 2019. (Image: SoBe Burger) Founded in London in 2019, SoBe, short for South Beach, Miami, has quickly grown in the UK, now boasting 15 locations and over 200 delivery outlets.
The founders, Tom and Alex, were inspired to start the brand after experiencing smash burgers in Miami.
The Harrow branch will operate daily from 10am to 2am, with delivery options via Deliveroo, Uber Eats, and Just Eat.
Signature burgers to be offered include the truffle cheeseburger, with two beef patties, melted cheese, crispy onions, dill pickles, and truffle mayo, and the green chilli cheeseburger, featuring two beef patties, melted cheese, pickled green chillies, and chilli mayo.
The founders of the fast food chain were inspired to start the brand after having smashed burgers in Miami. (Image: SoBe Burger) The entire menu is halal, including the crispy chicken range, and there are also vegan burger options.
Just before the grand opening, SoBe Burger is introducing a limited-edition Bombay Smash Burger on July 1.
This creation is in partnership with British comedian Asim Chaudhry, in character as Chabuddy G from People Just Do Nothing.
Customers can expect a combination of bold Indian street flavours.
The new SoBe Burger location is at 7B High Street, Harrow, HA3 5BY.
The opening times for the special 50% off deal are from 10am on July 3 until close on July 7.
For more information about the opening, visit SoBe Burger’s website.