Miniso opened its latest location on Friday, June 13, at The Liberty shopping centre.
The 1,900 sq ft store offers a wide range of collectible and character-based products.
Saad Usman, chief operating officer at Miniso UK, said: “We’re thrilled to open our permanent store at The Liberty Romford.
“After such a fantastic response during our pop-up in December, we knew this vibrant, community-focused location was the perfect place to make a permanent home.
“We’re excited to bring our full range of playful, trend-led collections to even more fans, from iconic favourites like Hello Kitty to the latest must-have Vinyl Plush Blind Boxes, with plenty of exciting new drops on the way.
“We can’t wait to welcome everyone in and deliver the full brand experience.”
The store also stocks everyday essentials across beauty, travel, homeware, tech, and snacks.
To celebrate the launch, the first 300 customers who spent £5 or more received a goody bag worth £25.
The opening day featured family-friendly activities, including a magician balloon artist, a live drummer, and a meet and greet with PenPen the mascot.
Daniel Tucker, leasing manager at The Liberty Romford, said: “Miniso is the latest leading brand to join our dynamic line-up, contributing to our strategic elevation of The Liberty Romford.
“We are certain the brand will land exceptionally well with our thriving community.”
