Police have confirmed that they were called to Wembley High Road just after 3.30pm on Wednesday (May 7) to reports of a robbery.
A video posted online appears to show shattered glass inside a CeX store.
A number of electrical items, including phones, tablets and cameras, were stolen.
No arrests have been made, but a police spokesperson described investigations as “ongoing”.
A CEX Wembley store was raided by a man in a balaclava. He took 15k worth of electronics including iPhones, Androids, iPads etc pic.twitter.com/kTiuFhKWDm
— UB1UB2 West London (Southall) (@UB1UB2) May 8, 2025
CeX has hundreds of shops across the country, mainly selling second-hand video games and electronics. The shop has been approached for comment.
Anyone with information about the incident in Wembley High Road has been asked to call 101 quoting reference 4678/07MAY.
You can also provide information anonymously to the independent charity Crimestoppers on 0800 555 111.