The TV personality and chef is leading an initiative that urges food enthusiasts to step beyond their culinary boundaries.
Offering multi-course fine dining inspired by modern Asian cuisine, the food is uniquely served on an immaculate vinyl floor.
However, the absence of conventional plates does not mean a messy experience.
At FLOORS, food items are securely placed in protective casings fabricated from edible and natural materials and placed directly on the floor.
Gok Wan said: “I have loved being the host today, everyone is sat on the floor and I’m stood up so I feel really powerful.
“I’d eat most things off the floor – in five seconds – if I knew how clean the floor was, unless it was soup.
“Many of us would not eat food if it’s fallen on the floor, especially in a restaurant – but personally I’m not that fussy.”
FLOORS is the brainchild of Bosch, following a survey with 2,000 adults which revealed that 75 per cent of adults wouldn’t touch food that fell on the restaurant floor.
However, 23 per cent of these would be open to floor-based dining if evidence of high hygiene standards was provided.
Bosch, makers of the Unlimited 10 Cordless Vacuum Cleaner, hopes to alter perceptions of floor dining.
A spokesperson for Bosch said: “This dining experience is all about pushing boundaries and reimagining what’s possible.
“With the right tools, even the floor can become the star of the dining experience.
“We’re excited to challenge perceptions and bring a new level of cleanliness to unexpected places.”
Roughly 42 per cent of the survey respondents felt their home floors were sufficiently clean to eat off.
Despite this, the idea of an artistic floor dining experience was still considered odd by 64 per cent, even if the dining area was spotless.
