Six fire engines and around 40 firefighters have been at a fire near Tottenham Street since around 8.35am today (March 6).
Tottenham Court Road is closed in both directions, the AA reports.
A video shows a large plume of smoke rising across London, crossing in front of the BT tower and other notable landmarks.
From 8th floor of BBC Broadcasting House, huge fire in central London, looks like it’s around Tottenham Court Road #LondonFire #Fire pic.twitter.com/Vz8OoGsqE2
— Sharon Hanley (@sharonlhanley) March 6, 2025
The author of the video described the fire as “huge”.
A London Fire Brigade spokesperson said: “Six fire engines and around 40 firefighters are at the scene of a fire near Tottenham Street in Fitzrovia.
“Please avoid the area and keep windows and doors closed due to smoke travel.”