Usually around this point in the year it offers a 20 per cent discount in the ‘back to school sale’, but this year, that hasn’t happened – although it has frozen prices on its school uniforms for the fifth year running.
Marks and Spencer has long been a popular choice for school uniform thanks to its affordable prices and good quality items.
Aldi’s popular (in-store only) sale starts this Sunday 29 June, and it tends to sell out FAST!
Asda and Tesco sales END this weekend, and M&S will NOT be having one this year.
We’ve full details on what’s happening when: https://t.co/DMw0SXHvUX pic.twitter.com/5J4okAWUaq
— MoneySavingExpert (@MoneySavingExp) June 27, 2025
In a statement, the company said: “In our Kidswear, we’re focused on offering a first price, right price. Which is why this year, we have continued to hold prices on our market-leading school uniform for the fifth year in a row.”
The decision comes after a cyber incident forced the company to suspend online operations for nearly six weeks, resulting in estimated losses of around £300 million.
Parents took to social media to ask if the sale would return, with one facebook post saying: “I thought they wasn’t doing it this year as they lost money with that cyber attack. Gutted.”
Another added: “I kept checking but nothing. I also noticed everything is either low stock or sold out. Disappointing as I like their uniform.”
Another posted: “Like the cyber attack was the parents fault! 20% used to really help out with the uniforms.”
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But there is some good news for parents, as earlier this year, the retailer reduced the price of over 300 family favourite products – including 100 products from its ‘everyday essentials’ Kidswear range.
Key pieces include its bestselling cotton rich hoodie (£10 formerly £12 for age 2-6 years and £12 formerly £15 for age 6-16) and joggers (£8 formerly £10 for age 2-6 years and £10 formerly £13 for age 6–16 years) as well as range of sweatshirts, leggings and T-tshirts which now start from £5.50.
At the time, Alexandra Dimitriu, Kidswear Director, Clothing & Home said: “Now more than ever, customers are looking for trusted value. When it comes to clothing, we know value is more than just the product’s price – they also want confidence that it is made well and made to last and offers versatility. As more families choose to shop with us, we’ve focused on investing in the price and quality of our Kidswear to ensure our customers get the first price, right price.”
