Joey Antwi-Kusi, owner of the Whalebone Lane South McDonald’s franchise, is running a series of mentorship programmes, youth engagement activities and employability initiatives for young people in the area.
He has partnered with local organisations, schools, and charities to create lasting opportunities.
His restaurant co-hosted summer drop-in sessions with Be Heard as One, a youth empowerment organisation.
These sessions, part of McDonald’s Makin’ It initiative in collaboration with BBC Children in Need, attracted more than 200 young people over six weeks.
Following these sessions, Joey launched a work experience and employability programme aimed at at-risk youth in partnership with Be Heard as One.
This initiative provides hands-on experience in the restaurant, teaching business skills.
Joey has also established partnerships with schools and colleges, including Robert Clack School and All Saints Catholic School, to provide coaching support to students.
He participates in mock interviews and offers career guidance to inspire children and prepare them for life after education.
Joey said: “I believe in the extraordinary potential of our youth and the profound impact we can have by giving back to the community that supports us.
“By investing in mentorship and creating opportunities, we’re not just shaping individual futures; we’re igniting hope and building a stronger, more vibrant Dagenham for everyone.”
In addition to partnering with Be Heard as One, Joey supports charities by promoting their causes, distributing flyers and crafting press releases.
His restaurant also received a bleed bag donation from the Ricky Hayden Memorial, equipping staff to assist in knife crime emergencies.
