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OpenAI has reached a deal with tax and accounting software company Intuit to feed personal financial data into ChatGPT, as the start-up seeks to expand the uses of artificial intelligence and its sources of income.
Intuit’s apps, which include TurboTax and Credit Karma, will be available in OpenAI’s ChatGPT chatbot under the terms of the $100mn multiyear deal, opening up data from Intuit’s roughly 100mn users to the AI start-up.
The software company, which also owns QuickBooks and Mailchimp, would pay OpenAI for use of the start-up’s technology to power AI “agents” that can handle complex queries, forecast cash flow or draft tax filings, the groups said on Tuesday.
The companies did not specify over what period Intuit’s contract would extend. Users would opt in to use the apps and Intuit would control what customer data was shared with ChatGPT, according to a person close to the company. Intuit said it was committed to protecting customer data and privacy across its products.
Fidji Simo, who runs OpenAI’s applications business, said the deal would “help everyone make smarter financial decisions and build more secure futures”.
Sasan Goodarzi, chief executive of Intuit, said the deal would “unlock growth” for both groups by coupling proprietary financial data and credit models from his company with OpenAI’s technology.
Since the release of ChatGPT in late 2022, OpenAI has largely focused on building products for individual users, and the chatbot remains more widely used than rivals such as Anthropic’s Claude and xAI’s Grok.
But OpenAI is increasingly pitching for business partnerships as it aims to boost revenue. OpenAI has struck similar deals with Expedia, Figma, Zillow, Spotify and others.
Sam Altman, the start-up’s chief executive, recently said on a podcast that OpenAI expected “to end this year above $20bn in annualised revenue run rate and grow to hundreds of billions by 2030”.
The company, which is heavily lossmaking, has committed to spend $1.4tn on computing power over the next eight years.
OpenAI is also expanding into multiple new product lines, including plans for a new AI-powered personal assistant device with former Apple star designer Jony Ive, and is working more closely with businesses and government customers.
